Fashion for everyone. That was the core message to create a robust digital brand ecosystem for Tricot. An old chilean retail store with zero digital presence.
The challenge was big and we decided to make Tricot an elegant, sophisticated brand, with style but above all, that is close to the people. One of Tricot advantages are their preices, the lowest of the entire market.
To achieve these objectives, the first was to give a completely renewed Look & Feel on www.tricot.cl to improve the shopping experience, but above all so that people could see in Tricot a fashion expert.
We also created a system in social networks, where the brand to this day talks with its followers and delivers exclusive content on fashion collections, outfits, tips on how to dress better for each occasion and even how to make a perfect makeup for your Outfit.
Felipe Faúndez – Digital Creative Director
Osvaldo Hernández – Social Media Director
Nicole Urzua / Yugley Torrealba – Community Managers
Myrna Freites – Front End Developer
Mobext – Back End Developer partners
Matias Philips – Motion Designer
Juan Manuel Ruiz – Account Manager